Programming and special events can introduce people to a place and create memorable bursts of activity, but everyday community use is what creates a love of place and builds lasting loyalty.
That means we must consider human tendencies, audience expectations, circulation, scale and proportion, in conjunction with programming, operations, management, and tenant strategy. Who will come on Tuesday morning? What will encourage a family to stay through dinner? Can someone comfortably meet a friend, work outside, shop locally, or simply sit in the shade without attending a scheduled event?
Across scales, ranging from small urban plazas to mixed-use centers and stadium parks, the right design tends to thoughtfully integrate a mix of program based upon community desires. Flexible space can be used to generate on-going event revenue, and provides a built-in opportunity to evolve over time as human interests, tastes and expectations change. This also requires a management structure capable of coordinating programming, maintaining the public realm, and cultivating community partnerships.
Retail plays an important but nuanced role. At the onset, it is often less an independent economic engine than an amenity that differentiates a district, generates pedestrian activity, and supports the value of surrounding residential, office, and hospitality uses. Curating the right mix of tenants is both a science and an art, taking into account the local culture and retail context.

Through decades of working on a variety of projects with owners, developers, and public space curators, we have seen the markets shift, visitor expectations evolve, and ownership and governance change. We have learned how to approach public space design in a collaborative manner that unifies various interests with the goal of creating enduring public spaces. A fundamental question we ask ourselves, and clients, is: how do we design and build permanent public space that can adapt and evolve over time? We start with core human desires for public space: a place for social and physical connection, expectation for safety and comfort, ability to gather in groups large and small, and the importance of joy. Then we work closely with our partners to tailor the right design to the project, for both near-term expectations and longer-term evolution.